The Modern Mughal Mentality : New Strategies to Succeed in India and the Global Marketplace by Afshan Naheed Hashmi (Author)

modThe Modern Mughal Mentality transforms hardships and difficulties into success stories by introducing the Jugaad Management Principle Business Model, which can be applied to any business, anywhere.
For the purpose of this book, the term Jugaad will be defined as “obtaining your objectives by maximizing resources through thinking out of the box.”
Following this new business model will inspire all types of companies around the world, no matter how big or small, to create innovative mentalities, products, and strategies. The Modern Mughal Mentality reveals ways in which companies everywhere can benefit from this new business model.
It also reveals ways in which western companies can learn to be successful in India. Executives of multi-national corporations, government officials, and even American and global small business owners who have no plans to do business in India will benefit from the innovative and revolutionary approach to maximizing resources that The Modern Mughal Mentality delivers.
Multi-sector success stories illustrate the various components of the Jugaad Management Principle Business Model. Specific questions in the “Modern Mughal Mentality Exercises” at the end will guide the reader through putting the Jugaad Management Principle Business Model to work for their business.
Implementing the model can lead to increased profit, maximized resources, and a more efficient way of dealing with today’s turbulent economy. The Modern Mughal Mentality also identifies international opportunities in various industries – providing practical solutions to take the guesswork out of the equation.
The Modern Mughal Mentality’s four chapters reveal how the same mentality, which has enabled India to enjoy economic success in today’s turbulent times can radically transform any business. The Jugaad Management Principle Business Model can be used to maximize resources and increase profitability in many sectors. Success stories, important lessons to remember, and opportunities for growth in both India and around the world are given. The “Modern Mughal Mentality Exercises” at the end leads the reader to think creatively and use The Modern Mughal Mentality to create innovative and cost-effective solutions to problems on their own. Regardless of where the reader lives, or what type of business they run, they will be able to improve their bottom line by implementing these changes.
Photo galleries of magical moments that led to the birth of The Modern Mughal Mentality give the readers of my book an opportunity to see some of my special moments and provide them another unique way to connect to this book.

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” Thoughtful Book on Successful Business Principles and Real-Life Examples “

Five Star Review on Amazon by E. Lucas

“The Modern Mughal Mentality” is a book for businesspeople and entrepreneurs that highlights strategies from India as a path to business success.

The book focuses at first on the attitude of “jugaad” (make do) and how that attitude slowly transformed into confidence and innovation as India began to experience more global partnerships and its marketplace began to grow; it then presents the “Jugaad Management Principle Business Model” and seven concepts to follow, either to apply in the Indian market or the American market as well.

I liked the passion with which this author writes; you can tell she’s excited about the potential of the Indian market and how to do business there, and thus the book comes across as both interesting and authoritative. Most valuable to me was that the author doesn’t just tell—she also shows, and uses a business success to illustrate each of her concepts (for instance, how Unilever created a detergent that required less rinsing since India has a clean water shortage). Her exploration of areas that have great potential for business success going forward is also a great way for the reader to spur independent thought how he or she can apply the principles already covered.

Recommended to those interested in doing business in the Indian marketplace/culture, as well as to those who are looking to give local businesses a successful edge.

About the Author

Dr. Afshan Naheed Hashmi was born in India and educated both in India and USA. She now lives in Rockville, Maryland, USA.  Dr. Hashmi is an author, award-winning entrepreneur, speaker, educator, and a book, movie, make-up and beauty products reviewer, film critic and Radio and TV show host, a successful regulatory and business development and scientific professional with more than a decade of experience.

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