Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top.

Aiming High is the astonishing story of sports and celebrity agent Darren Prince, who battled addiction while representing some of the most iconic figures in the world.
Share with your network:
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on whatsapp
Book Description:

Aiming High is the astonishing story of sports and celebrity agent Darren Prince, who battled addiction while representing some of the most iconic figures in the world. After a drug overdose, many demoralizing nights, and mornings where he couldn’t get out of bed without a prescription in hand, Darren hit rock bottom – and in the process discovered the true meaning of success.

About the author: Darren Prince has been in the sports and entertainment industry since he was 14 years old. He built a multi-million dollar baseball card company and then became a leader in private autograph signings. After selling his company, he launched Prince Marketing Group in 1996 representing Magic Johnson, Smokin Joe Frazier, Dennis Rodman, Chevy Chase, and Pamela Anderson for marketing opportunities, such as endorsements, corporate events, and licensing. Over the last 20 years, PMG has continued to add such legendary talent as Hulk Hogan, Charlie Sheen, Ric Flair, Roy Jones Jr, and the late Evel Knievel.

Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top.

There are very few books that I have read that keep my eyes glued to every page. I can't put this book down and I want to read it again. Darren has opened up his amazing life to us. Hitting bottom at the top is the complete opposite of what we normally read about rags to riches stories. He was rich at 15 years old and just kept getting richer. But he's human and he shares his life with us. His book gives us life lessons and business lessons we can use today to make our own lives better, more productive and understand that the human connection is more important than the money we make. Darren's book should be part of every college business course. Real life, real situations, real people. If you desire to be sober, Darren Prince is an example that you can make it. There are few times in this book that I had tears in my eyes while reading his story. It's heartfelt and he allows you to walk in his shoes. I've never had an addiction, but I can see the damage it can cause and in the end there is hope for all. This book is so good, I pray there is a sequel coming and I'm waiting for the movie version! Buy it, download it and buy some for your friends. It's that great of a read!

This book was an easy read that for me hit all the marks. I enjoyed a peak inside the journey of this young entrepreneur working through the trials of childhood and then finding his own way through life while creating a successful business. To reach the height of the business world while simultaneously having a self-imposed problem with opiates, juggling the challenges of keeping the train rolling with icons in sports and entertainment, all the while containing a secret drug addiction at the same time. It just goes to show that no matter how well things are going on the outside, we never really know what's going on in our most important space, inside.

-- JIm

Darren Prince (Author), Kristen McGuiness (Author), Earvin "Magic" Johnson (Foreword) (Author)

Author has recently published the book ▸Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top.. This book is avaiable on leading bookstores, get your copy now and help the author by writing a review of the book.
Scroll to Top