G.R.O.W.T.H.S. U.P. stands for: Generating Revenue Without The Hassle of Sales whilst Uplifting Performance. The model replaces old-style aggressive, combative sales processes and sales targets based on revenue and closes with a natural method that will increase the number of your customers and improve your revenue generation, all the while staying relaxed, focused, congruent and motivated.
The book outlines what G.R.O.W.T.H.S. U.P. is as an overview of the model and introduces some of the underlying concepts and trends. We go through why you might hate sales and how the model will replace those hates with something positive and substantive with concepts that will motivate and reinforce your well-being and boost your self-image.
We set the scene in how you can get the most out of the model by identifying and then helping you discard some bad habits, old thoughts and old-style thinking that you may have picked up or had foisted on you in the past. This is to clear the way to help you gain the most traction from the G.R.O.W.T.H.S. U.P. model.
To reinforce that clarity, in Section 2, we begin by helping you develop a PMA (Positive Mental Attitude), which is essential to help you maximise the model. We offer you tips and techniques to get you feeling positive. We show you ways to stay there – by reinforcing your self-image, improving your motivation and beginning the process of helping you stay focused, being congruent and in control.
Now that you are in the right frame of mind to optimise use of the model, the rest of this section offers you a series of techniques to obtain the best results. Using easy-to-remember acronyms, we will learn how to S.M.I.L.E. Then you’ll learn how to have that natural conversation by having a N.I.C.E. C.H.A.T. To help you even further we will explore the concept of N.O.I.S.E. and how, by understanding and breaking through it, you can stay relaxed and positive and so generate more revenue and customers.
We will add to this by showing how staying on the right PA.T.H. will help you with your conversations, exchanges and transactions. Finally in this section, we bring it all together by introducing you to the FCO2 Formula of Focus, Congruence and Control, which in the G.R.O.W.T.H.S. U.P. model brings maximum return while you stay energised, happy and productive.
In Section 3, we look at how to apply the G.R.O.W.T.H.S. U.P. model by taking you on a journey of DisCRETioN where, at each station, we show you how to apply the tools to naturally generate more customers and revenue. We follow your and the “Customer’s path” so you can see through their eyes, and hear through their ears, how they react to you, thus building on the previous chapter’s insights.
We explore different encounters, from face-to-face to telephone; from email to instant messenger; from social networks to Skype. All have different optimal times for use and methods that will maximise the G.R.O.W.T.H.S. U.P. model and enhance your revenue through completed transactions.
By this stage you should be in a positive frame of mind, understand the G.R.O.W.T.H.S. U.P. model and how to apply it for maximum results. Section 4 is our conclusion where we bring all of what we have discovered together and learn how to extend that natural conversation and the model into the larger and often overlooked, wider space.
Section 5 is where our appendices sit and includes the full list of acronyms and their definitions; some visual models referred to in the book; exercises to help you stay positive, to remove stress and help you sleep better, stay focused, congruent and in control.
Finally a list of contact details and video blogs that can be used as an accompaniment to this book are included.
About the Author
Bruce is a certified CISD debriefer and is also certified in stress PTSD and Trauma Counselling.
Bruce has trained, coached and counselled individuals and groups in the UK and abroad and is now bringing his unique brand of development to the wider market.
Based in the South East, primarily in Kent.
The team headed by Bruce provides national and international coverage where required.
Bruce is a certified CISD debriefer and is also certified in stress PTSD and Trauma Counselling. Bruce is also a MISMA Member of the International Stress Management Association and MBILD a member of the British Institute of Learning and Development.