Guerrillapreneur by Mark Peterson
“Guerrillapreneur” is a combination of the words “Guerrilla” and “Entrepreneur,” and it is the name given by the author to enterprising, cash, and environment-conserving small business executives who are dedicated to defeating corporate Goliaths. David used a slingshot and pouch of rocks to defeat Goliath. The author profiles past “Davids” like Wal-Mart, Apple, and Turner Enterprises, and derives from their garage-to-Goliath transformations the ultimate small business “slingshot” strategy and “marketfighting” tactics. Guerrillapreneur is a MUST READ for every entrepreneur! 1 Samuel 17 of the King James Bible details the battle between David, an undersized Israeli teenager, and Goliath, a nine foot tall Philistine warrior. As the Israeli and Philistine armies prepared for war in nearby camps, Goliath taunted the Israeli army and challenged any man brave enough to head-to-head battle. David, armed with slingshot and a pouch of rocks, accepted Goliath’s challenge. As Goliath charged with spear in hand, David released a rock from the slingshot and struck the giant in the forehead knocking him down. David took Goliath’s sword and removed the Philistine’s head. The sight of David holding Goliath’s decapitated head sent the Philistine army into retreat. The moral of the story: small players with good strategies can defeat even the biggest giant.
Five Star Review on Amazon By Robert
I am in the process of reading a lot of entrepreneurial books and found this one exceptionally. It gave me the perspective to think about my business from a very strategic position and not just one of supplying the customer with product. It showed me to ask the questions:
+ How do I position myself to compete with the larger companies not head on but in their blind spot?
+ What are company blind spots and how do I find them?
and it gave me success stories of how these guerrilla tactics work.
I found the book an easy and quick read. The author does a very good job of combining his own life’s experiences with those of people that he studied. If you are an entrepreneur in this new era then this is a must have book!