“Guerrillapreneur” is a combination of the words “Guerrilla” and “Entrepreneur,” and it is the name given by the author to enterprising, cash, and environment-conserving small business executives who are dedicated to defeating corporate Goliaths. David used a slingshot and pouch of rocks to defeat Goliath. The author profiles past “Davids” like Wal-Mart, Apple, and Turner Enterprises, and derives from their garage-to-Goliath transformations the ultimate small business “slingshot” strategy and “marketfighting” tactics. Guerrillapreneur is a MUST READ for every entrepreneur! 1 Samuel 17 of the King James Bible details the battle between David, an undersized Israeli teenager, and Goliath, a nine foot tall Philistine warrior. As the Israeli and Philistine armies prepared for war in nearby camps, Goliath taunted the Israeli army and challenged any man brave enough to head-to-head battle. David, armed with slingshot and a pouch of rocks, accepted Goliath’s challenge. As Goliath charged with spear in hand, David released a rock from the slingshot and struck the giant in the forehead knocking him down. David took Goliath’s sword and removed the Philistine’s head. The sight of David holding Goliath’s decapitated head sent the Philistine army into retreat. The moral of the story: small players with good strategies can defeat even the biggest giant.
“Excellent Read for Business – Serious Lessons Well-Written”
Five Star Review on Amazon By Jon Jordan
Peterson’s work deals with today’s complex, competitive environment while holding entrepreneurs to high moral standards.
As a bankruptcy lawyer, I encounter business people whom, had they had adhered to some of the lessons in GUERRILAPRENEUR, would not be in my office. In GUERILLAPRENEUR, the author lays out common sense strategies for business through entertaining vignettes backed by excellent data. It has the three attributes of a good business book: reasonable length, well-framed data, and it weaves an engaging story. The author is a likeable, adept writer with a gift for making his point with compassion, humor, and common sense. The book’s strong suit is illustrating business and ethical points by using well-known examples, such as how Ted Turner’s Montana Grill’s could be more eco-friendly (powered by bison chips!).
On the “autobiographical” side, it’s interesting to see the evolution of the author’s business acumen, from his start collecting aluminum cans to building his own laboratory, and from growing up in the heart of Civil Rights history to working with Fortune 500 companies.
Highly recommended for business and the general reader!