The Marketing Director’s Handbook by Guy Tomlinson & Tim Arnold

“The Marketing Director’s Handbook” is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead…

41Cs8-bzmJL._SX350_BO1,204,203,200_“The Marketing Director’s Handbook” is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they’ll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.

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About the Authors

Guy Tomlinson

Guy specialises in putting customers at the heart of decision making. As a marketing director, business planning manager and research and marketing consultant he has worked for companies and brands including Procter & Gamble, Boots, Cadbury, McDonald’s, BBC and Reader’s Digest and management and marketing consultancies KAE, New Solutions and PricewaterhouseCoopers. Guy is co-author of The Marketing Director’s Handbook. He has a BSc in Chemistry and a passion for water skiing, tennis and Hull City AFC

Tim Arnold

Tim has immense creative and digital marketing expertise. After starting his career at Unilever he joined Wasey Campbell Ewald (part of the Interpublic Group) and soon became a Board member and head of the below the line group . For nearly twenty years Tim ran an independent marketing services agency group as well as helped start and head up The Institute of Sales Promotion. Tim is also Chairman of digital marketing agency, Sleeping Giant Media.

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