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The Perception of a Difference by Wesley W. Zimmerman

This volume of The Perception Of A Difference series gives you in-depth coverage of four: Buying, Marketing, Selling, and Customer Care. New customers appear throughout with their real life perceptions and reactions. Customer Care is in many of the stories. It sneaks in without your realizing it. Its importance is illustrated in Chapter 11.
Available on 7one

“Great business book!”

Five Star Review on Amazon by lutheread

This book is an inspiration to anyone involved in trying to please customers, business owners, sales people, marketing people, professionals who work with the public… It has a wealth of information and thought-provoking stories, to which I have returned time after time.
Check out new stories and inspiration at the author’s blog: […]

About the Author

Mentor & helper to Business owners & Staff, Salespeople, & Marketers. Kiwanian, speaker

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